Echinacea 'Double Scoop Cranberry' is a rare colour for a coneflower. The flowers are saturated cranberry red and have a double pom pom form. The foliage is sturdy and upright and the plants are well branched producing lots of bloom. These fragrant blooms make great cutflowers and also attract butterflies.
Coneflowers are the ideal perennial for hot sunny sites. Plant them in shade and they will flop and produce very few flowers. Loamy, well drained soil in a slightly elevated bed is ideal to produce the best bloom and winter hardiness. Heavy soils can lead to winter rot. Leave the seed heads to stand for winter food for finches and other birds.